zippo.com Overview
Alexa Rank
117,998
Daily Pageviews per Visitor
3.8
Daily Time on Site
3:38
Bounce Rate
49.0%
Search Traffic
50%
Total Sites Linking In
541
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
42.0% |
|
Indonesia |
4.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
41,352 |
|
Indonesia |
30,601 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
zippo lighter |
14.42% |
|
zippo |
13.21% |
|
zippo lighters |
3.22% |
|
lighter |
1.89% |
|
zippo lighter fluid |
1.61% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| - | |
| 1,787,299 | |
| 6,926,047 | |
| 284,955 | |
| 770,353 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 404 | 94 | |
| 141 | 7 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
call of duty |
4 | 4,688 |
|
esports |
7 | 2,799 |
|
good luck |
16 | 1,188 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
perth zippo |
23 | 6 |
|
how to refill vertigo lighter |
16 | 7 |
|
youcan |
14 | 47 |
|
yocan evolve plus |
14 | 35 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
cigar |
62 | 44 |
|
cigarette lighters |
63 | 21 |
|
st dupont |
23 | 31 |
|
jet lighter |
59 | 20 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
best zippo |
32 | 50 |
|
where to buy zippo lighter fluid |
30 | 64 |
|
where can i buy zippo lighter fluid |
27 | 60 |
|
best zippo lighter |
27 | 59 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
how to refill a lighter |
21 | 2.54% |
|
zippo butane insert |
20 | 2.39% |
|
usb hand warmer |
18 | 3.84% |
|
flints |
19 | 4.76% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 50% | |
| 47.1% | |
| Website | Referral Sites |
|---|---|
| 541 | |
| 28 | |
| 4 | |
| 3 |
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