zeiss.com Overview
Alexa Rank
36,672
Daily Pageviews per Visitor
5.0
Daily Time on Site
4:44
Bounce Rate
39.7%
Search Traffic
36.5%
Total Sites Linking In
3,682
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
20.1% |
|
India |
16.5% |
|
France |
9.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
31,232 |
|
India |
24,436 |
|
France |
8,908 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
zeiss |
6.95% |
|
history of eye glasses |
3.75% |
|
zeiss lenses |
3.42% |
|
carl zeiss |
2.63% |
|
zeiss optics |
1% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 12,876 | |
| 129,634 | |
| 722,723 | |
| 24,943 | |
| 449,811 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,043 | 42 | |
| 973 | 15 | |
| 879 | 23 | |
| 123 | 2 | |
| 57 | 15 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
call of duty |
0 | 0 |
|
blue light |
15 | 8 |
|
eyewear |
12 | 6 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
glasses |
43 | 56 |
|
polarized sunglasses |
40 | 44 |
|
bifocal reading glasses |
40 | 33 |
|
zenni glasses |
38 | 54 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
pentax |
51 | 45 |
|
meopta |
49 | 26 |
|
leupold |
64 | 46 |
|
canon r6 |
67 | 35 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
glasses online |
44 | 60 |
|
best reading glasses |
43 | 58 |
|
computer glasses vs reading glasses |
43 | 53 |
|
best way to clean glasses |
41 | 62 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
stereo microscope |
29 | 0.89% |
|
smile eye surgery |
23 | 2.28% |
|
computer vision: algorithms and applications |
20 | 2.03% |
|
czi |
30 | 1.49% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 80.9% | |
| 56.3% | |
| 36.5% | |
| 28.1% | |
| 27.6% |
| Website | Referral Sites |
|---|---|
| 3.7 k | |
| 3.6 k | |
| 791 | |
| 203 | |
| 157 |
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