zara.cn Overview
Alexa Rank
21,626
Daily Pageviews per Visitor
4.1
Daily Time on Site
2:60
Bounce Rate
20.6%
Search Traffic
12.5%
Total Sites Linking In
88
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
China |
97.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
China |
8,818 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
zara china |
37.04% |
|
zara |
8.81% |
|
zara 中国 |
5.04% |
|
zara cn |
4.74% |
|
zara 中國 |
2.81% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 947,909 | |
| 51,691 | |
| - | |
| 2,134,974 | |
| 40,115 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
gucci |
14 | 65 |
|
pull and bear |
14 | 54 |
|
zara home |
13 | 55 |
|
童装 |
13 | 9 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
zara home |
60 | 55 |
|
bershka |
16 | 57 |
|
mango |
30 | 64 |
|
zarahome |
65 | 42 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
zara sale |
8 | 26 |
|
zara shop online |
8 | 52 |
|
zara store locator |
8 | 55 |
|
china store |
7 | 54 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
帽子 |
34 | 0.22% |
|
衬衫 |
17 | 2.5% |
|
西装 |
15 | 2.76% |
|
靴子 |
15 | 3.33% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 12.5% | |
| 11.6% | |
| Website | Referral Sites |
|---|---|
| 183 | |
| 88 | |
| 78 | |
| 11 | |
| 2 |
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