zalando.co.uk Overview
Alexa Rank
21,878
Daily Pageviews per Visitor
3.5
Daily Time on Site
3:28
Bounce Rate
44.5%
Search Traffic
31.9%
Total Sites Linking In
740
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
46.9% |
|
Japan |
20.4% |
|
Germany |
3.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
1,106 |
|
Japan |
5,874 |
|
Germany |
15,809 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
zalando |
7.41% |
|
zalando uk |
1.9% |
|
adidas uk |
0.8% |
|
arket |
0.46% |
|
zolando |
0.42% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 5,302 | |
| 7,949 | |
| 12,229 | |
| 3,864 | |
| 6,308 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 406 | 24 | |
| 67 | 4 | |
| 51 | 216 | |
| 13 | 5 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
air jordan |
0 | 0 |
|
face masks |
0 | 0 |
|
gucci |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
belstaff |
34 | 38 |
|
levis 501 |
32 | 40 |
|
levis 511 |
31 | 38 |
|
filling pieces |
31 | 35 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
topshop |
68 | 59 |
|
superdry |
52 | 53 |
|
mango |
30 | 64 |
|
converse |
14 | 63 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
cheap monday |
38 | 50 |
|
coach sale |
38 | 65 |
|
guess sale |
37 | 57 |
|
zalando online shop |
34 | 57 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
mario valentino |
27 | 0.78% |
|
leather bags |
34 | 0.24% |
|
womens secret |
25 | 0.83% |
|
madewell |
64 | 0.01% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 52.8% | |
| 44.4% | |
| 31.9% | |
| 24.2% | |
| 4% |
| Website | Referral Sites |
|---|---|
| 2.9 k | |
| 1.7 k | |
| 1.6 k | |
| 740 | |
| 288 |
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