wigan.gov.uk Overview
Alexa Rank
579,375
Daily Pageviews per Visitor
2.8
Daily Time on Site
4:00
Bounce Rate
39.7%
Search Traffic
45.9%
Total Sites Linking In
569
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
84.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
8,584 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
wigan planning portal |
11.85% |
|
wigan |
8.05% |
|
standish leisure centre opening times |
3.27% |
|
wigan council |
2.59% |
|
wigan uk |
1.33% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 656,638 | |
| 455,855 | |
| 862,475 | |
| 269,534 | |
| 407,917 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,022 | 30 | |
| 763 | 39 | |
| 602 | 44 | |
| 569 | 85 | |
| 101 | 19 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
high temperature |
0 | 0 |
|
local authority |
81 | 61 |
|
greater manchester |
103 | 49 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
council tax calculator |
34 | 19 |
|
book covid test |
33 | 27 |
|
council tax change of address |
29 | 10 |
|
admission school |
25 | 8 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
school holidays 2021 |
60 | 31 |
|
october half term 2021 |
54 | 23 |
|
half term 2021 |
54 | 21 |
|
book covid test |
64 | 27 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
pay council tax |
42 | 54 |
|
find business rates |
33 | 16 |
|
pay tax online |
24 | 70 |
|
food hygiene rating |
22 | 49 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
my account |
46 | 0.04% |
|
council tax |
36 | 0.14% |
|
support local |
17 | 2.29% |
|
leigh sports village |
17 | 1.72% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 66.7% | |
| 57.7% | |
| 52.2% | |
| 48.6% | |
| 45.9% |
| Website | Referral Sites |
|---|---|
| 1.2 k | |
| 751 | |
| 592 | |
| 569 | |
| 458 |
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