transportsafety.vic.gov.au Overview
Alexa Rank
672,645
Daily Pageviews per Visitor
1
Daily Time on Site
3:14
Bounce Rate
40.0%
Search Traffic
25%
Total Sites Linking In
123
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
83.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
27,847 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
boat test |
6.09% |
|
sample excel data for analysis |
5.92% |
|
diving operations |
2.8% |
|
abandoning ship |
2.49% |
|
boat licence |
2.14% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 244,381 | |
| 379,186 | |
| - | |
| - | |
| 565,002 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 47 | 6 | |
| 32 | 6 | |
| 5 | 4 | |
| 2 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
bureau of meteorology |
3 | 5 |
|
queensland |
1 | 1 |
|
boating |
8 | 6 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
colregs |
22 | 26 |
|
types of buoys |
17 | 14 |
|
cardinal marks |
15 | 6 |
|
port hand mark |
15 | 6 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
boat license |
52 | 28 |
|
life jacket |
72 | 36 |
|
bilge pump |
63 | 37 |
|
lifejacket |
60 | 24 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
boat safety equipment for sale |
12 | 61 |
|
boat licence online |
9 | 43 |
|
vts shipping |
9 | 20 |
|
epirb vs plb |
8 | 48 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
recreational boating |
11 | 4.84% |
|
vic transport permit vaccination |
10 | 3.26% |
|
epirb |
39 | 0.29% |
|
distress signal |
16 | 2.41% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 46.2% | |
| 25% | |
| Website | Referral Sites |
|---|---|
| 174 | |
| 123 | |
| 77 |
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