thestandard.com.hk Overview
Alexa Rank
45,324
Daily Pageviews per Visitor
2.1
Daily Time on Site
2:40
Bounce Rate
56.2%
Search Traffic
32.3%
Total Sites Linking In
2,622
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Hong Kong |
40.5% |
|
China |
37.5% |
|
United States |
2.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Hong Kong |
430 |
|
China |
11,976 |
|
United States |
115,830 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
hk standard |
10.15% |
|
california wildfire suspect |
6.54% |
|
hong kong standard |
3.63% |
|
anbang government bailout |
3.26% |
|
wang yi kim jong un |
3.24% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 67,616 | |
| 14,312 | |
| 34,457 | |
| 6,089 | |
| 63,821 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 7,998 | 308 | |
| 4,575 | 57 | |
| 4,359 | 7 | |
| 2,102 | 34 | |
| 1,279 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
university of hong kong |
146 | 72 |
|
national security law |
371 | 85 |
|
hong kong |
1,711 | 38 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
hk observatory |
42 | 38 |
|
consumer voucher |
34 | 8 |
|
voucher scheme |
32 | 9 |
|
hk government voucher |
31 | 7 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
hk observatory |
57 | 38 |
|
hong kong weather |
19 | 46 |
|
jackie chan |
77 | 56 |
|
hong kong-zhuhai-macau bridge |
16 | 25 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
civil servants pay increase |
23 | 54 |
|
sinovac vs biontech |
21 | 75 |
|
lease premium for land |
20 | 51 |
|
central market hong kong |
18 | 52 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
chong hing bank |
22 | 1.88% |
|
goodies |
39 | 0.25% |
|
festival walk |
25 | 1.13% |
|
faster payment system |
17 | 2.89% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 41% | |
| 39.8% | |
| 32.3% | |
| 26.7% | |
| 8.8% |
| Website | Referral Sites |
|---|---|
| 2.9 k | |
| 2.6 k | |
| 2.1 k | |
| 1.5 k | |
| 147 |
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