thepaper.cn Overview
Alexa Rank
303
Daily Pageviews per Visitor
1.9
Daily Time on Site
2:33
Bounce Rate
75.4%
Search Traffic
10%
Total Sites Linking In
4,961
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
China |
98.1% |
|
Hong Kong |
0.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
China |
69 |
|
Hong Kong |
571 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
澎湃新闻 |
1.21% |
|
親生 澎湃新闻 |
0.79% |
|
延禧攻略 越南 |
0.57% |
|
朱一龙 |
0.56% |
|
澎湃 |
0.52% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 206 | |
| 518 | |
| 1,677 | |
| 218 | |
| 159 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 984 | 23 | |
| 842 | 24 | |
| 23 | 4 | |
| 14 | 10 | |
| 4 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
video content |
0 | 0 |
|
news report |
0 | 0 |
|
ethnic minorities |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
世界杯赛程 |
45 | 40 |
|
迪丽热巴 |
42 | 39 |
|
开学第一课 |
39 | 27 |
|
东京奥运会 |
39 | 24 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
迪丽热巴 |
73 | 39 |
|
佘诗曼 |
62 | 39 |
|
张哲瀚 |
73 | 33 |
|
限电 |
64 | 24 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
葡萄牙vs摩洛哥 |
24 | 64 |
|
中国 vs 日本 |
17 | 66 |
|
巴西vs哥斯达黎加 |
17 | 66 |
|
oppo o-free |
16 | 68 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
张艾嘉 |
24 | 1.39% |
|
俗女养成记 |
16 | 3.28% |
|
香港 免隔离 |
12 | 2.42% |
|
安克创新 |
20 | 1.74% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 11.8% | |
| 11.4% | |
| 10% | |
| 8.7% | |
| 5.7% |
| Website | Referral Sites |
|---|---|
| 43.3 k | |
| 22.8 k | |
| 20.8 k | |
| 14 k | |
| 5 k |
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