thegeneral.com Overview
Alexa Rank
77,991
Daily Pageviews per Visitor
4.1
Daily Time on Site
4:25
Bounce Rate
34.8%
Search Traffic
25.5%
Total Sites Linking In
321
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
96.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
13,935 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
the general |
11.11% |
|
car insurance quotes |
9.04% |
|
auto insurance quotes |
7.11% |
|
the general insurance |
6% |
|
the general quote |
5.73% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 246,150 | |
| 10,222,449 | |
| 516,352 | |
| 679,997 | |
| 46,581 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
cheap liability car insurance coverage |
30 | 13 |
|
cheap liability insurance |
29 | 15 |
|
cheap car insurance in pa |
28 | 16 |
|
cheap car insurance in georgia |
28 | 14 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
renters insurance |
67 | 56 |
|
car insurance comparison |
61 | 38 |
|
home insurance |
68 | 50 |
|
motorcycle insurance |
62 | 44 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
cheap car insurance |
52 | 61 |
|
cheap auto insurance |
50 | 62 |
|
cheap car insurance quotes |
48 | 61 |
|
cheap insurance |
47 | 60 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
general car |
16 | 2.63% |
|
car insurence |
19 | 2.11% |
|
sr-22 insurance |
27 | 1.25% |
|
autoinsurance |
19 | 2.97% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 45.8% | |
| 41.7% | |
| 25.5% | |
| 13.3% | |
| Website | Referral Sites |
|---|---|
| 321 | |
| 158 | |
| 126 | |
| 59 | |
| 7 |
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