theaustralian.com.au Overview
Alexa Rank
10,531
Daily Pageviews per Visitor
2.43
Daily Time on Site
4:47
Bounce Rate
49.9%
Search Traffic
22.9%
Total Sites Linking In
12,709
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
67.0% |
|
China |
9.8% |
|
United States |
3.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
140 |
|
China |
21,567 |
|
United States |
41,072 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
the australian |
2.98% |
|
theaustralian.com.au huawei |
2.42% |
|
facebook revenue surges |
1.85% |
|
how many children does malcolm turnbull have? |
1.42% |
|
malcolm turnbull leadership challenge |
1.3% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 5,893 | |
| 3,626 | |
| 22,901 | |
| 18,351 | |
| 6,152 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 231,818 | 79 | |
| 97,607 | 69 | |
| 82,426 | 38 | |
| 24,017 | 34 | |
| 10,486 | 144 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
scott morrison |
783 | 35 |
|
sydney morning herald |
46 | 8 |
|
melbourne |
551 | 27 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
melbourne property market |
45 | 20 |
|
justin hemmes |
45 | 20 |
|
melbourne |
42 | 54 |
|
victoria lockdown update |
42 | 21 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
perth news |
48 | 33 |
|
sydney weather |
68 | 51 |
|
bert newton |
67 | 26 |
|
karl stefanovic |
74 | 33 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
house prices |
52 | 72 |
|
melbourne house prices |
51 | 65 |
|
covid exposure sites melbourne |
49 | 21 |
|
review |
47 | 81 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
trudy adams |
18 | 3.77% |
|
ferrari roma |
34 | 0.14% |
|
nrl grand final 2021 |
21 | 1.06% |
|
karin kneissl |
36 | 0.31% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 26% | |
| 22.9% | |
| 21.9% | |
| 20.9% | |
| 8.3% |
| Website | Referral Sites |
|---|---|
| 32.3 k | |
| 14 k | |
| 12.7 k | |
| 9.4 k | |
| 6.9 k |
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