tesco.com Overview
Alexa Rank
5,383
Daily Pageviews per Visitor
3.8
Daily Time on Site
4:15
Bounce Rate
37.4%
Search Traffic
43.1%
Total Sites Linking In
7,002
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
82.0% |
|
China |
3.9% |
|
United States |
2.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
80 |
|
China |
19,294 |
|
United States |
24,085 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
tesco |
7.01% |
|
tesco clubcard |
1.61% |
|
tesco groceries |
1.57% |
|
tesco direct |
0.91% |
|
tesco near me |
0.78% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 6,792 | |
| 7,371 | |
| 21,551 | |
| 4,608 | |
| 37,102 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 6,656 | 32 | |
| 2,841 | 7 | |
| 1,466 | 20 | |
| 887 | 16 | |
| 765 | 31 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
legal requirements |
0 | 0 |
|
face coverings |
0 | 0 |
|
hand sanitisers |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
sandwich platters |
39 | 25 |
|
sesame snaps |
39 | 19 |
|
baby clothes |
38 | 47 |
|
pepsi max ginger |
38 | 12 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
tesco credit |
51 | 6 |
|
club card number |
59 | 5 |
|
marks and spencer |
53 | 54 |
|
tesco thailand |
66 | 16 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
alcohol free wine |
56 | 55 |
|
online supermarket |
52 | 55 |
|
online grocery uk |
52 | 62 |
|
online grocery |
51 | 63 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
popchips |
35 | 0.65% |
|
birthday cakes |
40 | 0.2% |
|
prawn salad |
19 | 3.5% |
|
basa fish |
35 | 0.28% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 43.1% | |
| 40.1% | |
| 37.3% | |
| 29.2% | |
| 20.3% |
| Website | Referral Sites |
|---|---|
| 7 k | |
| 4.4 k | |
| 3.9 k | |
| 1.8 k | |
| 1.8 k |
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