tapad.com Overview
Alexa Rank
58,641
Daily Pageviews per Visitor
1.1
Daily Time on Site
0:30
Bounce Rate
90.9%
Search Traffic
2.5%
Total Sites Linking In
1,813
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
16.6% |
|
Malaysia |
7.2% |
|
Switzerland |
5.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
90,989 |
|
Malaysia |
12,296 |
|
Switzerland |
7,940 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
tapad |
56.32% |
|
tapad inc |
3.78% |
|
tapad logo |
2.77% |
|
device graph |
2.37% |
|
brand networks |
2.35% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 104,924 | |
| 72,374 | |
| 46,621 | |
| 27,007 | |
| 25,944 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 359 | 1 | |
| 85 | 6 | |
| 48 | 1 | |
| 48 | 15 | |
| 2 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
marketing technology |
0 | 0 |
|
technology platform |
1 | 7 |
|
digital advertising |
5 | 1 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
opt out |
23 | 41 |
|
data management platform |
19 | 31 |
|
adform |
18 | 37 |
|
ad form |
18 | 15 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
adexchange |
27 | 27 |
|
ad exchange |
48 | 39 |
|
dmp |
57 | 48 |
|
unified id 2.0 |
59 | 23 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
authenticated traffic solution |
19 | 47 |
|
liveramp data store |
13 | 5 |
|
deterministic vs probabilistic |
11 | 67 |
|
probabilistic vs deterministic |
11 | 67 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
cross device |
18 | 1.87% |
|
brand innovators |
24 | 0.64% |
|
cynopsis |
27 | 0.83% |
|
cross-device |
14 | 3.68% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 15.3% | |
| 6% | |
| 3.6% | |
| 2.5% | |
| 1.7% |
| Website | Referral Sites |
|---|---|
| 5.7 k | |
| 2.9 k | |
| 1.8 k | |
| 1.8 k | |
| 1.4 k |
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