stoke.gov.uk Overview
Alexa Rank
370,227
Daily Pageviews per Visitor
1
Daily Time on Site
2:07
Bounce Rate
52.8%
Search Traffic
50%
Total Sites Linking In
479
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
74.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
20,062 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
google translate |
18.18% |
|
stoke on trent |
11.42% |
|
longton library sutherland institute lightwood road |
4.41% |
|
stoke-on-trent |
4.13% |
|
google translate/uk |
3.76% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 665,687 | |
| 5,138,331 | |
| 1,927,098 | |
| 1,067,964 | |
| 1,460,955 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 44,312 | 12 | |
| 801 | 49 | |
| 695 | 19 | |
| 142 | 6 | |
| 3 | 23 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
pottery |
34 | 45 |
|
michael o'neill |
0 | 0 |
|
stoke city |
3 | 8 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
newcastle under lyme |
29 | 19 |
|
newcastle-under-lyme |
27 | 16 |
|
port vale |
22 | 23 |
|
uttoxeter |
22 | 20 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
newcastle under lyme |
37 | 19 |
|
longton |
42 | 13 |
|
uttoxeter |
47 | 20 |
|
newcastle-under-lyme |
37 | 16 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
stoke market |
25 | 76 |
|
libraries online |
18 | 51 |
|
trent online |
15 | 46 |
|
find my past staffordshire marriages |
15 | 10 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
council tax |
36 | 0.17% |
|
stoke market |
9 | 4.54% |
|
dvla opening times |
11 | 3.27% |
|
birth certificate uk |
21 | 0.91% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 54.1% | |
| 50% | |
| 30.4% | |
| Website | Referral Sites |
|---|---|
| 1.2 k | |
| 982 | |
| 479 | |
| 142 | |
| 63 |
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