squirrel.co.nz Overview
Alexa Rank
663,131
Daily Pageviews per Visitor
2
Daily Time on Site
2:05
Bounce Rate
73.6%
Search Traffic
27.1%
Total Sites Linking In
40
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
31.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
2,705 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
squirrel money |
17.2% |
|
squirrel |
8.74% |
|
mortgage calculator |
7.79% |
|
mortgage broker |
3.6% |
|
interest rates nz |
3.1% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,012,936 | |
| 2,500,871 | |
| 3,034,256 | |
| 12,250,972 | |
| 1,465,109 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 81 | 6 | |
| 26 | 1 | |
| 9 | 1 | |
| 2 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
electrician |
1 | 282 |
|
plastering |
2 | 142 |
|
christchurch |
4 | 71 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
mortgage principal calculator |
20 | 19 |
|
mortgage repayment calc |
19 | 9 |
|
mike pero mortgages |
18 | 12 |
|
mortgage repayment calculator |
17 | 36 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
mortgage calculator |
61 | 75 |
|
mortgage repayment calculator |
66 | 36 |
|
loan calculator |
65 | 66 |
|
repayment calculator |
65 | 34 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
how much loan can i get for a house |
26 | 61 |
|
mortgage comparison nz |
19 | 23 |
|
mortgage rates comparison nz |
19 | 37 |
|
nz housing market |
17 | 47 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
mortgage broker |
41 | 0.12% |
|
home loan rates nz |
13 | 3.63% |
|
bank statement |
42 | 0.04% |
|
mortgage rates nz |
17 | 2.97% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 57.1% | |
| 33.3% | |
| 27.1% | |
| Website | Referral Sites |
|---|---|
| 46 | |
| 40 | |
| 29 | |
| 26 | |
| 5 |
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