somerset.gov.uk Overview
Alexa Rank
280,196
Daily Pageviews per Visitor
20
Daily Time on Site
58:35
Bounce Rate
21.2%
Search Traffic
9.6%
Total Sites Linking In
897
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
52.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
5,353 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
somerset |
10.5% |
|
somerset county council |
6.41% |
|
due regard |
5.83% |
|
citizen portal |
2.73% |
|
libraries west |
2.37% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 429,437 | |
| 643,534 | |
| 214,527 | |
| 278,055 | |
| 186,530 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,101 | 11 | |
| 1,037 | 16 | |
| 942 | 5 | |
| 528 | 3 | |
| 20 | 15 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
county council |
1 | 18 |
|
essex county |
0 | 0 |
|
cabinet members |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
february half term 2022 |
20 | 12 |
|
council tax |
19 | 36 |
|
hmrc contact number |
18 | 26 |
|
autumn term uk |
18 | 7 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
council tax |
55 | 36 |
|
recycling centre |
49 | 19 |
|
book a covid test |
61 | 26 |
|
half term 2021 |
54 | 21 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
30 hours free childcare |
21 | 23 |
|
gov.uk/get-collect-code |
17 | 52 |
|
site virus test |
17 | 56 |
|
buy with confidence |
15 | 43 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
micro provider jobs |
8 | 3.74% |
|
somerset library |
24 | 1.77% |
|
school holidays 2022 |
23 | 0.45% |
|
south somerset district council |
13 | 3.98% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 58.2% | |
| 57.9% | |
| 41.6% | |
| 29.2% | |
| 9.6% |
| Website | Referral Sites |
|---|---|
| 1.5 k | |
| 1.2 k | |
| 897 | |
| 506 | |
| 229 |
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