smythson.com Overview
Alexa Rank
169,333
Daily Pageviews per Visitor
4.1
Daily Time on Site
2:22
Bounce Rate
43.4%
Search Traffic
36%
Total Sites Linking In
512
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
22.4% |
|
United Kingdom |
12.0% |
|
Australia |
5.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
127,243 |
|
United Kingdom |
42,482 |
|
Australia |
55,931 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
smythson |
24.68% |
|
smythson notebook |
3.98% |
|
stationery |
3.06% |
|
smythson of bond street |
2.8% |
|
スマイソン |
2.68% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 103,344 | |
| 555,613 | |
| 1,219,987 | |
| 2,021,779 | |
| 677,600 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 254 | 3 | |
| 156 | 7 | |
| 55 | 5 | |
| 19 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
leather |
74 | 4 |
|
customer service teams |
81 | 4 |
|
gift guides |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
billfold wallet |
20 | 20 |
|
billfold |
19 | 29 |
|
billfold wallets |
19 | 10 |
|
stud box |
17 | 7 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
bags |
72 | 44 |
|
tote bag |
74 | 47 |
|
cufflinks |
64 | 46 |
|
shoulder bag |
68 | 39 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
luxury leather |
35 | 45 |
|
luxury leather goods |
32 | 49 |
|
leather address book luxury |
26 | 37 |
|
luxury leather bags |
25 | 53 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
travel wallet |
36 | 0.29% |
|
men's leather goods |
18 | 4.12% |
|
bond street |
32 | 0.4% |
|
leather travel wallet |
15 | 4.32% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 36% | |
| 30% | |
| 16.3% | |
| Website | Referral Sites |
|---|---|
| 512 | |
| 404 | |
| 91 | |
| 55 | |
| 36 |
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