signin.service.gov.uk Overview
Alexa Rank
214,096
Daily Pageviews per Visitor
4.9
Daily Time on Site
1:25
Bounce Rate
10.0%
Search Traffic
1.1%
Total Sites Linking In
14
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
92.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
2,178 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
hmrc self assessment login |
22.4% |
|
gov.uk verify |
15.17% |
|
hmrc login self assessment |
7.05% |
|
gov uk verify |
7.02% |
|
self assessment login |
4.85% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 269,613 | |
| 9,580 | |
| 32,880 | |
| - | |
| 4,125,106 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 20 | 3 | |
| 7 | 2 | |
| 2 | 1 | |
| 1 | 1 | |
| 1 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
consumer trust |
0 | 0 |
|
covid-19 crisis |
0 | 0 |
|
test results |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
government gateway |
22 | 36 |
|
hmrc login |
21 | 45 |
|
self assessment login |
20 | 30 |
|
gov.uk verify app |
20 | 6 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
government gateway |
50 | 36 |
|
hmrc login |
26 | 45 |
|
government gateway id |
53 | 16 |
|
gov gateway |
47 | 21 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
online identity verification uk |
16 | 44 |
|
hmrc online |
11 | 16 |
|
self assessment online |
11 | 51 |
|
hmrc online services |
11 | 18 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 6.1% | |
| 1.1% | |
| 1% | |
| Website | Referral Sites |
|---|---|
| 158 | |
| 70 | |
| 40 | |
| 14 |
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