shell.co.uk Overview
Alexa Rank
322,352
Daily Pageviews per Visitor
2
Daily Time on Site
1:60
Bounce Rate
59.7%
Search Traffic
56.3%
Total Sites Linking In
755
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
71.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
12,640 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
shell |
12.01% |
|
shell energy |
8.66% |
|
petrol station near me |
3.14% |
|
shell uk |
2.14% |
|
shell plc |
1.49% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 499,674 | |
| 652,092 | |
| 686,987 | |
| 213,395 | |
| 277,099 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 134 | 1 | |
| 37 | 42 | |
| 33 | 27 | |
| 15 | 18 | |
| 1 | 382 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
low carbon |
9 | 118 |
|
service station |
8 | 150 |
|
electric vehicles |
11 | 109 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
engine oil |
30 | 35 |
|
shell petrol card |
26 | 12 |
|
shell gas station |
22 | 40 |
|
fuel station |
22 | 21 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
shell gas |
61 | 36 |
|
shell gas station |
50 | 40 |
|
shell oil company |
57 | 32 |
|
shell usa |
11 | 15 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
shell petrol price |
34 | 52 |
|
shell petrol prices |
33 | 49 |
|
shell company |
32 | 70 |
|
petrol prices |
31 | 57 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
royal dutch shell |
40 | 0.11% |
|
petrol near me |
14 | 4.66% |
|
e10 checker |
16 | 2.49% |
|
alpha shell |
12 | 3.72% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 73.1% | |
| 61.9% | |
| 56.3% | |
| 45.7% | |
| Website | Referral Sites |
|---|---|
| 755 | |
| 288 | |
| 165 | |
| 163 | |
| 50 |
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