sephora.nz Overview
Alexa Rank
632,458
Daily Pageviews per Visitor
3.3
Daily Time on Site
3:01
Bounce Rate
43.8%
Search Traffic
38.6%
Total Sites Linking In
31
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
70.5% |
|
Australia |
13.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
1,657 |
|
Australia |
66,574 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
sephora nz |
22.42% |
|
sephora |
8.82% |
|
laniege lip sleeping mask |
2.06% |
|
make up |
1.86% |
|
sephora new zealand |
1.69% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 187,417 | |
| 74,077 | |
| 2,332,075 | |
| 81,274 | |
| 11,480,196 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 111 | 3 | |
| 90 | 6 | |
| 52 | 5 | |
| 8 | 2 | |
| 2 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
balanced diets |
0 | 0 |
|
health care professionals |
0 | 0 |
|
pharmacists |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
perfume nz |
34 | 20 |
|
mac |
28 | 63 |
|
mac nz |
28 | 15 |
|
clarins nz |
27 | 9 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
foreo |
16 | 48 |
|
beauty blender |
67 | 45 |
|
the ordinary |
63 | 59 |
|
mac cosmetics |
67 | 54 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
buy lip balm |
37 | 54 |
|
best face moisturiser |
22 | 53 |
|
skincare for men |
20 | 63 |
|
makeup online |
18 | 61 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
milk mascara |
20 | 3.59% |
|
huda beauty |
50 | 0.04% |
|
olaplex |
51 | 0.05% |
|
milk makeup |
47 | 0.07% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 46.3% | |
| 38.6% | |
| 35.4% | |
| 34.1% | |
| 28.7% |
| Website | Referral Sites |
|---|---|
| 219 | |
| 83 | |
| 62 | |
| 31 | |
| 14 |
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