scot.nhs.uk Overview
Alexa Rank
67,690
Daily Pageviews per Visitor
2.6
Daily Time on Site
4:38
Bounce Rate
47.4%
Search Traffic
38.4%
Total Sites Linking In
5,596
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
70.7% |
|
United States |
4.6% |
|
India |
4.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
1,620 |
|
United States |
157,896 |
|
India |
131,663 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
nhs jobs |
4.95% |
|
nhs returning candidates |
2.28% |
|
nhs scotland |
2.09% |
|
ypu |
1.71% |
|
nhs jobs scotland |
1.59% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 48,868 | |
| 173,201 | |
| 422,009 | |
| 22,448 | |
| 121,517 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 4,637 | 146 | |
| 3,614 | 20 | |
| 3,400 | 35 | |
| 2,721 | 16 | |
| 716 | 79 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
nhs staff |
14 | 24 |
|
social care |
304 | 36 |
|
nhs england |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
shingles nhs |
26 | 6 |
|
dentist |
25 | 54 |
|
minoxidil |
25 | 53 |
|
hcai |
25 | 20 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
nhs direct |
26 | 22 |
|
covid vaccine booking |
65 | 35 |
|
111 |
55 | 49 |
|
lfd |
67 | 33 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
111 online |
22 | 39 |
|
health site |
21 | 66 |
|
find my nhs number |
21 | 18 |
|
repeat prescription online |
21 | 48 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
standard precautions |
32 | 0.62% |
|
nearme |
24 | 1.48% |
|
scot |
36 | 0.39% |
|
core 10 |
24 | 1.74% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 67.7% | |
| 66.3% | |
| 59.3% | |
| 38.4% | |
| 35.1% |
| Website | Referral Sites |
|---|---|
| 9.5 k | |
| 9.5 k | |
| 5.6 k | |
| 2.9 k | |
| 752 |
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