rei.com Overview
Alexa Rank
1,882
Daily Pageviews per Visitor
4.77
Daily Time on Site
4:60
Bounce Rate
38.0%
Search Traffic
30.5%
Total Sites Linking In
11,226
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
75.2% |
|
China |
8.8% |
|
Chile |
2.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
392 |
|
China |
5,877 |
|
Chile |
779 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
rei |
4.04% |
|
rei outlet |
1.01% |
|
running a marathon |
0.46% |
|
rei garage |
0.42% |
|
rei near me |
0.36% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 4,943 | |
| 21,042 | |
| 2,406 | |
| 18,214 | |
| 7,004 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 4,670 | 54 | |
| 2,885 | 35 | |
| 1,183 | 24 | |
| 221 | 36 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
stay safe |
0 | 0 |
|
dick's sporting goods |
0 | 0 |
|
shoes |
55 | 10 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
north face jacket |
45 | 39 |
|
grand trunk hammock |
42 | 25 |
|
north face resolve 2 |
42 | 22 |
|
sorel |
41 | 48 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
lowe alpine |
56 | 32 |
|
mountain equipment |
46 | 32 |
|
trangia |
51 | 32 |
|
western mountaineering |
57 | 34 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
patagonia sale |
59 | 26 |
|
outdoor store |
55 | 71 |
|
hydro flask sale |
53 | 54 |
|
hiking boots for women |
53 | 33 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
hest |
27 | 1.6% |
|
gopro chesty |
22 | 1.93% |
|
newport h2 |
16 | 4.07% |
|
mcdowell sonoran preserve |
22 | 1.9% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 75% | |
| 37.9% | |
| 33.3% | |
| 30.5% | |
| 24.1% |
| Website | Referral Sites |
|---|---|
| 11.2 k | |
| 4.8 k | |
| 2.1 k | |
| 784 | |
| 752 |
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