reading.gov.uk Overview
Alexa Rank
179,951
Daily Pageviews per Visitor
4
Daily Time on Site
3:06
Bounce Rate
43.7%
Search Traffic
43.1%
Total Sites Linking In
540
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
92.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
7,235 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
reading |
8.33% |
|
reading uk |
7.37% |
|
reading borough council |
5.45% |
|
prestige network |
4.22% |
|
reading borough council planning |
3.26% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 735,601 | |
| 1,000,721 | |
| 280,786 | |
| 5,710,252 | |
| 130,176 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 13,334 | 4 | |
| 825 | 15 | |
| 819 | 8 | |
| 616 | 4 | |
| 492 | 16 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
climate emergency |
46 | 29 |
|
local authority |
89 | 16 |
|
berkshire |
90 | 22 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
wokingham council |
19 | 16 |
|
lateral flow test |
18 | 38 |
|
m4 closures |
18 | 13 |
|
west berkshire council tax |
17 | 4 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
recycling centre |
49 | 19 |
|
book covid test |
64 | 27 |
|
order lateral flow test |
55 | 29 |
|
electoral roll |
61 | 32 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
how many free childcare hours uk from 4 year old |
16 | 12 |
|
find my council tax band |
15 | 48 |
|
reading vs slough population |
13 | 21 |
|
henley nursing agency |
12 | 38 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
ikea reading |
15 | 2.65% |
|
homeswapper |
25 | 1.81% |
|
prestige network |
20 | 0.53% |
|
permits |
32 | 0.61% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 43.1% | |
| 40.6% | |
| 35.3% | |
| 14.3% | |
| Website | Referral Sites |
|---|---|
| 540 | |
| 478 | |
| 429 | |
| 311 | |
| 94 |
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