rbnz.govt.nz Overview
Alexa Rank
193,554
Daily Pageviews per Visitor
2.6
Daily Time on Site
3:15
Bounce Rate
48.7%
Search Traffic
43.7%
Total Sites Linking In
1,019
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
47.4% |
|
Singapore |
1.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
919 |
|
Singapore |
53,116 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
inflation calculator |
4.53% |
|
$10 |
4.49% |
|
$20 |
3.82% |
|
$50 |
3.52% |
|
$5 |
3.24% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 68,822 | |
| 131,458 | |
| 144,847 | |
| 34,401 | |
| 122,153 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,695 | 31 | |
| 414 | 27 | |
| 356 | 35 | |
| 169 | 17 | |
| 42 | 17 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
house prices |
48 | 69 |
|
reserve bank |
349 | 29 |
|
new zealand |
261 | 33 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
nz |
32 | 41 |
|
nz immigration news |
31 | 27 |
|
mortgage calculator |
25 | 75 |
|
small business |
23 | 44 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
currency converter |
66 | 70 |
|
currency exchange |
67 | 62 |
|
exchange |
79 | 55 |
|
loan calculator |
65 | 66 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
retail payment system |
26 | 57 |
|
rbnz house prices immigration |
25 | 10 |
|
consumer price index |
24 | 15 |
|
companies office |
23 | 16 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
housing inflation |
13 | 4.65% |
|
ocr meaning |
30 | 0.34% |
|
loan to value ratio |
32 | 0.37% |
|
open banking |
38 | 0.08% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 55.6% | |
| 43.7% | |
| 33.9% | |
| 14% | |
| 9.8% |
| Website | Referral Sites |
|---|---|
| 1.8 k | |
| 1.5 k | |
| 1 k | |
| 634 | |
| 601 |
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