rate.com Overview
Alexa Rank
72,099
Daily Pageviews per Visitor
2.0
Daily Time on Site
18:10
Bounce Rate
58.0%
Search Traffic
29%
Total Sites Linking In
738
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
82.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
20,705 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
guaranteed rate |
19.86% |
|
guaranteed rate servicing |
1.92% |
|
guaranteed rate inc |
1.89% |
|
bank rate.com |
1.76% |
|
guaranteed rate tennessee |
1.75% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 73,284 | |
| 15,768 | |
| 70,122 | |
| 26,512 | |
| 238,850 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 854 | 0 | |
| 264 | 22 | |
| 213 | 40 | |
| 12 | 7 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
mortgage loan |
42 | 0 |
|
closing costs |
45 | 0 |
|
regulatory requirements |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
mortgage |
35 | 54 |
|
second home mortgage |
26 | 21 |
|
fannie mae vs fha |
26 | 11 |
|
appraisal guarantee |
25 | 10 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
home loans |
68 | 41 |
|
fha loan |
69 | 52 |
|
cash out refinance calculator |
68 | 35 |
|
fha loans |
64 | 41 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
mortgage company |
37 | 68 |
|
mortgage companies |
32 | 66 |
|
mortgage website |
31 | 43 |
|
closing cost calculator |
28 | 27 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
apr meaning |
39 | 0.11% |
|
7/1 arm rates |
27 | 0.96% |
|
appraisal contingency |
27 | 0.92% |
|
10 year arm |
21 | 2.17% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 52.8% | |
| 29% | |
| 27.3% | |
| 23.9% | |
| 3.9% |
| Website | Referral Sites |
|---|---|
| 1.6 k | |
| 738 | |
| 357 | |
| 325 | |
| 92 |
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