randmcnally.com Overview
Alexa Rank
283,023
Daily Pageviews per Visitor
2.3
Daily Time on Site
2:19
Bounce Rate
63.6%
Search Traffic
37.7%
Total Sites Linking In
691
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
86.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
37,931 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
driving directions |
17.29% |
|
mapquest driving directions |
13.44% |
|
rand mcnally |
4.15% |
|
mileage calculator |
3.99% |
|
rand mcnally maps |
1.98% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 610,714 | |
| 5,561,444 | |
| 100,391 | |
| 368,234 | |
| 133,715 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 120 | 6 | |
| 39 | 9 | |
| 27 | 40 | |
| 5 | 5 | |
| 5 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
walking tour |
0 | 0 |
|
ski resorts |
0 | 0 |
|
road trips |
5 | 5 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
maps route planner |
25 | 14 |
|
google maps.com |
24 | 45 |
|
google maps trip planner |
24 | 35 |
|
google route planner |
24 | 32 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
google directions |
10 | 61 |
|
mapquest maps |
17 | 38 |
|
bing maps directions driving |
24 | 24 |
|
directions google |
10 | 39 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
get directions |
38 | 16 |
|
free driving directions |
34 | 27 |
|
get driving directions |
33 | 15 |
|
driving directions free |
32 | 27 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
us atlas |
20 | 4.42% |
|
road directions |
16 | 3.88% |
|
trip planners |
20 | 4.05% |
|
best trip planner |
26 | 1.06% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 46% | |
| 41.2% | |
| 37.7% | |
| 9.6% | |
| Website | Referral Sites |
|---|---|
| 691 | |
| 493 | |
| 70 | |
| 43 | |
| 36 |
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