pubmatic.com Overview
Alexa Rank
9,312
Daily Pageviews per Visitor
3.1
Daily Time on Site
1:03
Bounce Rate
65.0%
Search Traffic
0.6%
Total Sites Linking In
4,022
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
55.9% |
|
India |
5.6% |
|
United Kingdom |
5.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
3,153 |
|
India |
16,722 |
|
United Kingdom |
6,421 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
pubmatic |
30.39% |
|
pubmatic identity hub |
2.96% |
|
pubmatic investor relations |
2.32% |
|
pubmatic pune |
1.92% |
|
pubmatic openwrap |
1.91% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 12,639 | |
| 54,327 | |
| 41,861 | |
| 41,549 | |
| 41,737 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 511 | 8 | |
| 88 | 2 | |
| 36 | 49 | |
| 8 | 8 | |
| 5 | 4 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
mobile apps |
65 | 6 |
|
digital advertising |
182 | 8 |
|
publishers |
202 | 7 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
prebid adapter |
42 | 19 |
|
schain |
34 | 16 |
|
openx prebid |
33 | 8 |
|
schain object |
28 | 8 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
brand safety |
60 | 27 |
|
viewability |
58 | 31 |
|
open rtb |
22 | 21 |
|
app advertising |
57 | 47 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
video header bidding solutions |
42 | 56 |
|
header bidding solution |
41 | 57 |
|
header bidding solutions |
40 | 55 |
|
amp header bidding solutions |
40 | 55 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
ads txt crawler |
12 | 4.59% |
|
ad quality |
11 | 4.73% |
|
private marketplace |
19 | 1.43% |
|
what is vast |
18 | 2.58% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 55.9% | |
| 19.6% | |
| 16.2% | |
| 0.6% | |
| 0.1% |
| Website | Referral Sites |
|---|---|
| 4.3 k | |
| 4 k | |
| 4 k | |
| 3.1 k | |
| 482 |
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