prisonpolicy.org Overview
Alexa Rank
183,046
Daily Pageviews per Visitor
1.5
Daily Time on Site
2:16
Bounce Rate
70.7%
Search Traffic
69.8%
Total Sites Linking In
2,781
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
84.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
31,124 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
1000 feet to miles |
2.05% |
|
1000 feet |
1.73% |
|
mass incarceration |
1.72% |
|
prison policy initiative |
1.63% |
|
incarceration |
1.53% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 372,698 | |
| 1,371,074 | |
| 64,792 | |
| 786,490 | |
| 324,352 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 576 | 371 | |
| 449 | 43 | |
| 262 | 176 | |
| 219 | 76 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
public safety |
83 | 1,138 |
|
incarcerated people |
207 | 529 |
|
mass incarceration |
174 | 588 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
female prison |
26 | 12 |
|
us corrections |
24 | 9 |
|
bureau of prisons |
23 | 33 |
|
federal inmate |
21 | 18 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
racial disparity |
63 | 22 |
|
first step act |
60 | 33 |
|
female prison |
55 | 12 |
|
punishment statistics |
17 | 7 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
male vs female incarceration rates |
27 | 65 |
|
most incarcerated state |
23 | 27 |
|
men vs women in prison |
21 | 60 |
|
state vs federal prison |
20 | 52 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
smartjailmail |
30 | 0.91% |
|
women in prison |
25 | 1.74% |
|
incarceration rates |
21 | 2.91% |
|
how many people in america |
30 | 0.64% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 69.8% | |
| 60.7% | |
| 50.9% | |
| 42.1% | |
| 28.6% |
| Website | Referral Sites |
|---|---|
| 5.1 k | |
| 2.8 k | |
| 2.7 k | |
| 2.5 k | |
| 952 |
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