postcodelottery.co.uk Overview
Alexa Rank
206,802
Daily Pageviews per Visitor
2.1
Daily Time on Site
1:49
Bounce Rate
24.2%
Search Traffic
15.6%
Total Sites Linking In
378
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
88.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
2,781 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
postcode lottery |
35.57% |
|
lottery |
14.35% |
|
postcode lottery results |
4.93% |
|
have postcode lottery stopped £10 prizes |
4.56% |
|
postcode lottery £10 winners |
2.21% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 998,706 | |
| 1,003,969 | |
| - | |
| 2,664,926 | |
| 225,451 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 981 | 14 | |
| 976 | 136 | |
| 2 | 22 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
winning ticket |
3 | 9,641 |
|
gambling commissions |
16 | 3,191 |
|
great britain |
112 | 514 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
welwyn garden city postcode |
24 | 10 |
|
runcorn postcode |
23 | 12 |
|
manchester postcode |
22 | 29 |
|
macclesfield postcode |
22 | 9 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
lotto numbers |
64 | 41 |
|
lottery ticket |
64 | 33 |
|
lottery online |
58 | 27 |
|
check lotto numbers |
58 | 16 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
online lottery |
15 | 58 |
|
find a postcode uk |
14 | 48 |
|
find postcode |
11 | 64 |
|
good causes |
11 | 57 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
lottery uk |
22 | 1.73% |
|
lottery result |
31 | 0.35% |
|
post code |
36 | 0.12% |
|
postcode uk |
29 | 0.17% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 60% | |
| 15.6% | |
| Website | Referral Sites |
|---|---|
| 378 | |
| 109 | |
| 14 | |
| 12 |
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