points.com Overview
Alexa Rank
32,761
Daily Pageviews per Visitor
1.9
Daily Time on Site
2:01
Bounce Rate
47.8%
Search Traffic
5.8%
Total Sites Linking In
375
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
36.1% |
|
China |
14.9% |
|
Canada |
7.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
13,061 |
|
China |
37,897 |
|
Canada |
6,081 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
points |
13.32% |
|
buy spg points |
5.72% |
|
spg |
5.09% |
|
starwood |
2.1% |
|
spg buy points |
2.1% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 247,344 | |
| 64,677 | |
| 17,444 | |
| 24,429 | |
| 33,885 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 350 | 4 | |
| 48 | 22 | |
| 3 | 13 | |
| 2 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
industry expertise |
4 | 238 |
|
financial services |
4 | 238 |
|
loyalty programs |
26 | 38 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
aeroplan login |
31 | 41 |
|
aeroplan promotions |
26 | 10 |
|
marriott travel packages |
22 | 37 |
|
air france business class |
22 | 34 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
ihg point breaks |
19 | 35 |
|
priority pass |
23 | 59 |
|
amex offers |
14 | 42 |
|
awardwallet |
29 | 42 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
buy aeroplan points |
42 | 53 |
|
buy marriott points |
33 | 20 |
|
buy alaska miles |
31 | 15 |
|
alaska buy miles |
30 | 63 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
purchase marriott points |
26 | 1.49% |
|
velocity points |
21 | 2.95% |
|
alaska buy miles |
20 | 3.04% |
|
spg account |
35 | 0.6% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 44.1% | |
| 30.1% | |
| 5.8% | |
| 3.6% | |
| 0.6% |
| Website | Referral Sites |
|---|---|
| 862 | |
| 375 | |
| 59 | |
| 22 | |
| 20 |
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