pm.gov.au Overview
Alexa Rank
303,489
Daily Pageviews per Visitor
1.3
Daily Time on Site
1:40
Bounce Rate
81.2%
Search Traffic
58.1%
Total Sites Linking In
2,600
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
78.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
4,326 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
scott morrison |
20.28% |
|
malcolm turnbull prime minister |
6.94% |
|
prime minister of australia |
6.34% |
|
australian prime minister |
4.15% |
|
australia prime minister |
3.52% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 48,671 | |
| 257,888 | |
| 493,299 | |
| 570,019 | |
| 4,671,291 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 45,474 | 103 | |
| 3,964 | 175 | |
| 1,572 | 80 | |
| 1,349 | 106 | |
| 404 | 80 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
melbourne |
65 | 74 |
|
sky news |
0 | 0 |
|
scott morrison |
376 | 144 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
test |
27 | 70 |
|
daniel andrews |
26 | 30 |
|
dan andrews |
26 | 27 |
|
melbourne lockdown |
25 | 37 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
governor general of australia |
17 | 16 |
|
peter dutton |
21 | 42 |
|
victoria covid cases |
66 | 25 |
|
victoria cases |
65 | 24 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
where to get pfizer vaccine australia |
20 | 62 |
|
australia website |
18 | 63 |
|
exposure sites melbourne |
15 | 21 |
|
government website |
15 | 65 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
prime ministers of australia |
21 | 3.49% |
|
roadmap |
48 | 0.06% |
|
nuclear submarine |
30 | 0.4% |
|
new prime minister of australia |
18 | 4.91% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 63% | |
| 58.1% | |
| 45.6% | |
| 34.6% | |
| 24.7% |
| Website | Referral Sites |
|---|---|
| 3.4 k | |
| 2.8 k | |
| 2.6 k | |
| 2.5 k | |
| 1.6 k |
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