platypusshoes.com.au Overview
Alexa Rank
73,194
Daily Pageviews per Visitor
3.2
Daily Time on Site
2:31
Bounce Rate
30.7%
Search Traffic
33.4%
Total Sites Linking In
109
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
74.1% |
|
India |
7.5% |
|
New Zealand |
0.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
1,103 |
|
India |
132,129 |
|
New Zealand |
14,118 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
platypus |
14.71% |
|
platypus shoes |
6.31% |
|
converse |
1.62% |
|
vans |
1.53% |
|
doc martens |
1.5% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 77,401 | |
| 37,279 | |
| 39,198 | |
| 116,753 | |
| 290,002 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 103 | 8 | |
| 70 | 4 | |
| 33 | 12 | |
| 30 | 6 | |
| 16 | 19 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
cleaning products |
0 | 0 |
|
new order |
0 | 0 |
|
online ordering |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
ultraboost |
33 | 45 |
|
air forces |
32 | 26 |
|
adidas ultra boost |
31 | 52 |
|
air max 97 |
31 | 46 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
adidas originals |
61 | 46 |
|
nike air force |
14 | 43 |
|
nike blazer |
14 | 37 |
|
champion |
66 | 57 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
nike sale |
37 | 17 |
|
shoes for men |
36 | 70 |
|
adidas sale |
32 | 30 |
|
buy mens sneakers |
32 | 47 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
adidas swift |
21 | 3.83% |
|
superga |
47 | 0.13% |
|
puma suede |
34 | 0.38% |
|
converse high tops |
39 | 0.23% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 43.5% | |
| 37.6% | |
| 36.6% | |
| 33.4% | |
| 30.9% |
| Website | Referral Sites |
|---|---|
| 229 | |
| 109 | |
| 72 | |
| 59 | |
| 50 |
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