platypusshoes.co.nz Overview
Alexa Rank
426,980
Daily Pageviews per Visitor
3.0
Daily Time on Site
3:04
Bounce Rate
34.7%
Search Traffic
34%
Total Sites Linking In
27
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
84.2% |
|
United States |
13.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
787 |
|
United States |
369,209 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
platypus |
8.6% |
|
platypus nz |
5.68% |
|
nike nz |
4.67% |
|
converse nz |
3.11% |
|
adidas nz |
2.97% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 119,061 | |
| 312,297 | |
| 464,584 | |
| 175,156 | |
| 1,341,224 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 15 | 5 | |
| 14 | 1 | |
| 13 | 234 | |
| 6 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
cotton |
0 | 0 |
|
israel adesanya |
0 | 0 |
|
neckline |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
men's hoodies |
22 | 20 |
|
champion nz |
21 | 11 |
|
hoodies for men |
20 | 35 |
|
skechers nz |
20 | 18 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
sketchers |
34 | 51 |
|
champion |
66 | 57 |
|
birkenstock |
53 | 64 |
|
fila |
62 | 53 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
cheap converse shoes |
25 | 67 |
|
converse shoes online |
25 | 52 |
|
shoe clearance nz |
23 | 50 |
|
cheap shoes nz |
21 | 23 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
puma |
63 | 0.01% |
|
doc martens |
56 | 0.02% |
|
new balance 574 |
45 | 0.07% |
|
vans old skool |
48 | 0.05% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 46.2% | |
| 34% | |
| 32.5% | |
| 30.1% | |
| 18.5% |
| Website | Referral Sites |
|---|---|
| 84 | |
| 27 | |
| 19 | |
| 17 | |
| 7 |
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