paulaschoice.com.au Overview
Alexa Rank
215,963
Daily Pageviews per Visitor
3.5
Daily Time on Site
3:38
Bounce Rate
51.6%
Search Traffic
30.8%
Total Sites Linking In
66
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
65.3% |
|
New Zealand |
4.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
3,660 |
|
New Zealand |
6,845 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
paulas choice |
6.1% |
|
paula's choice |
5.65% |
|
how to straighten hair |
3.9% |
|
how to straighten curly hair |
2.03% |
|
paula choice |
1.8% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 315,776 | |
| 60,022 | |
| 42,175 | |
| 544,424 | |
| 28,103 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
makeup |
36 | 52 |
|
beauty products |
36 | 37 |
|
skin care products |
36 | 37 |
|
beauty stores |
36 | 25 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
sodium c14-16 olefin sulfonate |
61 | 29 |
|
sodium ascorbyl phosphate |
61 | 27 |
|
sd alcohol 40-b |
56 | 20 |
|
ceramide np |
46 | 15 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
best moisturiser |
36 | 62 |
|
best foundation brush australia |
35 | 55 |
|
beauty store |
33 | 59 |
|
best face cleanser australia |
33 | 52 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
bha |
41 | 0.23% |
|
sodium hyaluronate |
36 | 0.22% |
|
paraffinum liquidum |
25 | 1.08% |
|
behenyl alcohol |
26 | 1.32% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 52.3% | |
| 41.1% | |
| 38% | |
| 37.6% | |
| 30.8% |
| Website | Referral Sites |
|---|---|
| 595 | |
| 522 | |
| 334 | |
| 110 | |
| 66 |
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