oxo.com Overview
Alexa Rank
87,553
Daily Pageviews per Visitor
2.1
Daily Time on Site
2:15
Bounce Rate
55.1%
Search Traffic
39.3%
Total Sites Linking In
975
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
62.8% |
|
Pakistan |
9.3% |
|
Canada |
3.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
26,618 |
|
Pakistan |
36,042 |
|
Canada |
66,154 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
oxo |
7.32% |
|
oxo good grips |
3.99% |
|
oxo containers |
3.38% |
|
oxo pop containers |
1.56% |
|
oxo coffee maker |
1.39% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 2,362,774 | |
| 15,736 | |
| 1,451,237 | |
| 29,004 | |
| 126,927 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,012 | 4 | |
| 500 | 6 | |
| 494 | 14 | |
| 20 | 7 | |
| 1 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
knives |
9 | 12 |
|
continental united states |
0 | 0 |
|
gift wrap |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
kitchen store |
34 | 34 |
|
kitchen stores |
34 | 30 |
|
kitchen tongs |
30 | 26 |
|
kitchen shop |
29 | 21 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
microplane |
13 | 37 |
|
kitchen store |
61 | 34 |
|
knife block |
66 | 35 |
|
global knives |
25 | 38 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
oxo good grips |
46 | 32 |
|
oxo good grips salad spinner |
38 | 77 |
|
kitchen store |
34 | 61 |
|
oxo good grips cold brew coffee maker |
30 | 63 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
silicone spoon |
17 | 3.4% |
|
rice strainer |
20 | 2.4% |
|
oxo good grips 2-in-1 salt & pepper grinder & shaker |
8 | 4.5% |
|
avocado tool |
23 | 2.2% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 42.2% | |
| 39.3% | |
| 28.2% | |
| Website | Referral Sites |
|---|---|
| 2.5 k | |
| 1.1 k | |
| 975 | |
| 57 | |
| 50 |
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