oxfordcollegeofmarketing.com Overview
Alexa Rank
351,986
Daily Pageviews per Visitor
1.2
Daily Time on Site
1:44
Bounce Rate
84.3%
Search Traffic
79%
Total Sites Linking In
118
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
38.4% |
|
Pakistan |
13.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
23,248 |
|
Pakistan |
58,623 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
pestel analysis |
16.59% |
|
pestel |
6.01% |
|
ansoff matrix |
4.62% |
|
pestle analysis |
4.52% |
|
digital disruption |
3% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 242,574 | |
| 71,328 | |
| 83,435 | |
| - | |
| 210,126 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,136 | 14 | |
| 138 | 7 | |
| 121 | 2 | |
| 14 | 3 | |
| 4 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
marketing department |
0 | 0 |
|
marketing strategies |
17 | 11 |
|
digital marketing |
58 | 7 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
bcg matrix |
31 | 42 |
|
boston matrix |
30 | 25 |
|
pestle analysis environmental factors |
25 | 6 |
|
smart objectives |
24 | 40 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
swot analysis |
69 | 58 |
|
swot |
69 | 54 |
|
bcg matrix |
60 | 42 |
|
vrio framework |
58 | 29 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
sales management courses |
26 | 59 |
|
institute of sales management |
25 | 38 |
|
sales management institute |
22 | 38 |
|
market environment |
21 | 61 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
macro factors |
12 | 4.21% |
|
why sales |
19 | 2.48% |
|
7p marketing |
17 | 2.2% |
|
stp model |
18 | 1.66% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 79% | |
| 75% | |
| 47.6% | |
| 43.9% | |
| Website | Referral Sites |
|---|---|
| 1.2 k | |
| 143 | |
| 118 | |
| 99 |
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