op.ac.nz Overview
Alexa Rank
252,438
Daily Pageviews per Visitor
2.7
Daily Time on Site
4:18
Bounce Rate
34.5%
Search Traffic
15.1%
Total Sites Linking In
323
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
43.8% |
|
United States |
6.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
757 |
|
United States |
508,936 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
otago polytechnic |
9.41% |
|
sentence starters |
5.74% |
|
op |
3.03% |
|
google scholar |
2.54% |
|
otago polytechnic moodle |
2.37% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 266,312 | |
| 232,837 | |
| 200,190 | |
| 686,065 | |
| 298,270 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 92 | 1 | |
| 91 | 2 | |
| 66 | 4 | |
| 47 | 3 | |
| 13 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
midwifery |
4 | 2 |
|
tertiary education |
2 | 27 |
|
new zealand |
13 | 6 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
lcq |
23 | 27 |
|
horticulture |
22 | 49 |
|
free study nz |
22 | 5 |
|
barista course |
21 | 21 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
engineering nz |
54 | 17 |
|
victoria university of wellington |
58 | 33 |
|
aut |
62 | 42 |
|
bachelor of engineering |
59 | 39 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
fees free |
23 | 49 |
|
free study nz |
22 | 53 |
|
online courses |
20 | 59 |
|
free courses nz |
15 | 48 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
student hub |
33 | 0.57% |
|
tall poppy syndrome |
36 | 0.23% |
|
product design |
40 | 0.07% |
|
faulty parallelism |
27 | 0.74% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 26.5% | |
| 25.2% | |
| 22.5% | |
| 15.6% | |
| 15.1% |
| Website | Referral Sites |
|---|---|
| 356 | |
| 323 | |
| 293 | |
| 252 | |
| 133 |
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