nyc.gov Overview
Alexa Rank
2,302
Daily Pageviews per Visitor
4.04
Daily Time on Site
4:49
Bounce Rate
41.3%
Search Traffic
43.3%
Total Sites Linking In
22,294
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
86.3% |
|
China |
2.0% |
|
India |
1.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
399 |
|
China |
36,484 |
|
India |
26,063 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
new york ny |
1.51% |
|
new york |
1.43% |
|
nyc dob |
0.67% |
|
acris |
0.65% |
|
google classroom |
0.64% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 912 | |
| 3,291 | |
| 55,751 | |
| 14,414 | |
| 2,278 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 13,721 | 208 | |
| 8,052 | 157 | |
| 420 | 1 | |
| 378 | 48 | |
| 139 | 262 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
department of health |
461 | 144 |
|
new yorker |
2,387 | 272 |
|
new york state |
991 | 103 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
nyc electricity cost |
36 | 14 |
|
battery park city |
26 | 31 |
|
roosevelt island |
25 | 44 |
|
excelsior |
24 | 52 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
roosevelt island |
67 | 44 |
|
nys |
23 | 39 |
|
salary differential |
58 | 12 |
|
visit new york |
65 | 26 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
affordable housing nyc |
44 | 18 |
|
smoke free air act nyc |
40 | 21 |
|
nyc website |
38 | 65 |
|
nyc sales tax |
37 | 63 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
pcr test free |
11 | 3.83% |
|
tnr |
39 | 0.31% |
|
sales tax id |
26 | 0.73% |
|
brooklyn nyc |
22 | 2.63% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 46% | |
| 43.3% | |
| 42.2% | |
| 27.5% | |
| 21.4% |
| Website | Referral Sites |
|---|---|
| 36.4 k | |
| 22.3 k | |
| 1.8 k | |
| 1.3 k | |
| 983 |
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