nptrust.org Overview
Alexa Rank
797,780
Daily Pageviews per Visitor
1.6
Daily Time on Site
2:18
Bounce Rate
63.6%
Search Traffic
50%
Total Sites Linking In
600
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
46.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
212,968 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
donor advised funds |
35.38% |
|
donor advised fund |
9.16% |
|
national philanthropic trust |
4.76% |
|
what is a donor advised fund |
2.2% |
|
philanthropist |
1.69% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,141,622 | |
| 212,130 | |
| 1,779,129 | |
| 439,997 | |
| 370,474 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
charitable remainder trust |
34 | 33 |
|
charitable lead trust |
28 | 22 |
|
crt trust |
25 | 9 |
|
charitable contributions 2018 |
24 | 27 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
charitable contributions |
75 | 25 |
|
charitable trust |
71 | 28 |
|
charitable foundation |
50 | 17 |
|
charitable remainder trust |
58 | 33 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
donor advised fund vs foundation |
34 | 55 |
|
charitable remainder trust vs donor advised fund |
33 | 55 |
|
private foundation vs donor advised fund |
33 | 53 |
|
donor advised funds vs private foundation |
30 | 26 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
quotes about charity |
19 | 4.28% |
|
what is a philanthropist |
22 | 1.61% |
|
what is philanthropy |
25 | 0.84% |
|
charitable giving |
22 | 1.07% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 64.3% | |
| 50% | |
| 41.9% | |
| 36.4% | |
| Website | Referral Sites |
|---|---|
| 748 | |
| 723 | |
| 600 | |
| 196 | |
| 79 |
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