niwa.co.nz Overview
Alexa Rank
292,703
Daily Pageviews per Visitor
1.5
Daily Time on Site
1:44
Bounce Rate
72.4%
Search Traffic
51.7%
Total Sites Linking In
1,076
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
31.5% |
|
United States |
7.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
1,423 |
|
United States |
434,834 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
layers of atmosphere |
4.04% |
|
layers of the atmosphere |
3.99% |
|
atmosphere layers |
3.96% |
|
niwa chch |
2.94% |
|
heavy rain |
2.75% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 26,772 | |
| 92,311 | |
| 96,552 | |
| 222,109 | |
| 41,775 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,285 | 7 | |
| 1,020 | 3 | |
| 395 | 22 | |
| 251 | 33 | |
| 17 | 25 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
new zealand |
260 | 23 |
|
auckland |
102 | 25 |
|
north island |
115 | 25 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
bunnings nz |
28 | 38 |
|
whangarei |
26 | 31 |
|
bunnings |
25 | 59 |
|
bunnings warehouse |
24 | 38 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
weather forcast |
34 | 42 |
|
weather report |
68 | 47 |
|
wheather |
77 | 45 |
|
todays weather |
38 | 48 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
bunnings online |
17 | 58 |
|
weather sites |
15 | 66 |
|
best weather station nz |
14 | 38 |
|
online jobs from home |
12 | 68 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
weather terms |
24 | 1.48% |
|
earth's atmosphere |
29 | 1.28% |
|
weather in new zealand |
28 | 1.13% |
|
nelson weather |
27 | 1.27% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 51.7% | |
| 48.4% | |
| 24.8% | |
| 19.5% | |
| 16.3% |
| Website | Referral Sites |
|---|---|
| 1.1 k | |
| 1.1 k | |
| 1.1 k | |
| 351 | |
| 109 |
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