nikon.com.au Overview
Alexa Rank
655,378
Daily Pageviews per Visitor
1.7
Daily Time on Site
1:57
Bounce Rate
61.2%
Search Traffic
26.8%
Total Sites Linking In
131
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
76.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
12,784 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
nikon d7500 |
4.8% |
|
nikon |
4.07% |
|
nikon d850 |
3.08% |
|
nikon coolpix |
2.95% |
|
nikon d3400 |
2.76% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 413,334 | |
| - | |
| 801,666 | |
| 1,740,106 | |
| 476,451 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 141 | 57 | |
| 50 | 14 | |
| 15 | 64 | |
| 1 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
digital cameras |
0 | 0 |
|
optics |
2 | 168 |
|
nikon |
8 | 60 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
nikon support |
36 | 27 |
|
coolpix w300 |
32 | 30 |
|
nikkor lenses |
28 | 29 |
|
nikon flash |
28 | 28 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
coolpix w300 |
71 | 30 |
|
nikon d |
65 | 24 |
|
nikon 3200 |
69 | 25 |
|
nikon coolpix p600 |
52 | 20 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
nikon d850 price |
35 | 71 |
|
nikon store |
26 | 55 |
|
nikon d7200 price |
23 | 70 |
|
nikon store online |
22 | 41 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
d810 |
36 | 0.48% |
|
nikon z50 |
32 | 0.22% |
|
nikon d5100 |
41 | 0.11% |
|
nikon d90 |
42 | 0.11% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 79% | |
| 69.6% | |
| 65.6% | |
| 26.8% | |
| Website | Referral Sites |
|---|---|
| 274 | |
| 267 | |
| 131 | |
| 58 |
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