nike.com.hk Overview
Alexa Rank
37,151
Daily Pageviews per Visitor
3.9
Daily Time on Site
3:33
Bounce Rate
30.9%
Search Traffic
31.8%
Total Sites Linking In
144
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Hong Kong |
67.7% |
|
China |
23.1% |
|
United States |
2.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Hong Kong |
381 |
|
China |
30,409 |
|
United States |
152,761 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
nike |
17.81% |
|
nike hk |
8.33% |
|
nike hong kong |
5.94% |
|
nike air max pre-day |
1.95% |
|
nike air force 1 hong kong |
1.1% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 62,394 | |
| 67,647 | |
| 101,047 | |
| 31,535 | |
| 66,409 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 16 | 2 | |
| 10 | 45 | |
| 2 | 35 | |
| 1 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
diffusion |
0 | 0 |
|
fuse |
0 | 0 |
|
lifestyle brands |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
adidas hk |
37 | 29 |
|
sale |
28 | 51 |
|
adidas hk yeezy |
27 | 9 |
|
stella mccartney |
26 | 52 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
nike blazer |
14 | 37 |
|
sneakers |
71 | 53 |
|
new balance |
55 | 64 |
|
nike blazer mid 77 |
14 | 27 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
sale |
28 | 68 |
|
nike store hong kong |
20 | 49 |
|
online shop |
19 | 63 |
|
summer sale |
19 | 68 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
vapormax |
46 | 0.17% |
|
flyknit trainer |
25 | 1.55% |
|
nike vest |
22 | 2% |
|
nike air zoom pegasus |
32 | 0.44% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 57.1% | |
| 45% | |
| 31.8% | |
| 23.6% | |
| 21.5% |
| Website | Referral Sites |
|---|---|
| 144 | |
| 98 | |
| 94 | |
| 43 | |
| 7 |
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