nielsen.com Overview
Alexa Rank
9,603
Daily Pageviews per Visitor
3.3
Daily Time on Site
5:21
Bounce Rate
43.1%
Search Traffic
26.4%
Total Sites Linking In
18,275
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
31.9% |
|
India |
14.6% |
|
Taiwan |
9.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
5,943 |
|
India |
9,631 |
|
Taiwan |
1,792 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
nielsen |
12.06% |
|
2010 world cup final |
3.14% |
|
nielsen ratings |
2.29% |
|
nielsen careers |
1.44% |
|
nielson |
1.01% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 12,953 | |
| 26,983 | |
| 27,804 | |
| 5,699 | |
| 4,983 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 8,882 | 5 | |
| 2,089 | 19 | |
| 575 | 6 | |
| 502 | 6 | |
| 109 | 11 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
streaming video |
60 | 47 |
|
ad spend |
71 | 23 |
|
consumer behavior |
216 | 13 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
gfk mri |
22 | 23 |
|
ott |
20 | 51 |
|
smartphone penetration |
20 | 19 |
|
canada ecommerce |
20 | 14 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
lifepoints |
56 | 37 |
|
toluna |
50 | 48 |
|
book data |
46 | 5 |
|
life points |
55 | 26 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
nielsen company |
25 | 55 |
|
the nielsen company |
25 | 66 |
|
nielsen market research |
24 | 21 |
|
tv measurement companies |
24 | 27 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
harsh agarwal |
29 | 0.26% |
|
high networth individuals |
20 | 1.85% |
|
ion login |
18 | 4.25% |
|
cpg experience |
23 | 1.62% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 35.3% | |
| 30.4% | |
| 26.4% | |
| 7.3% | |
| 6.1% |
| Website | Referral Sites |
|---|---|
| 18.3 k | |
| 14.3 k | |
| 8.1 k | |
| 3.3 k | |
| 558 |
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