niaa.gov.au Overview
Alexa Rank
718,060
Daily Pageviews per Visitor
1.7
Daily Time on Site
1:54
Bounce Rate
64.1%
Search Traffic
56.1%
Total Sites Linking In
323
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
93.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
12,832 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
closing the gap 2020 |
14.51% |
|
cdp |
9.41% |
|
closing the gap |
8.98% |
|
rsas |
5.37% |
|
1000 jobs |
4.46% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 2,421,153 | |
| 722,482 | |
| 2,509,718 | |
| 1,430,282 | |
| 2,086,228 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 164 | 14 | |
| 125 | 227 | |
| 117 | 17 | |
| 12 | 47 | |
| 3 | 22 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
first nations |
2 | 13 |
|
strait |
62 | 24 |
|
aboriginal |
69 | 24 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
land acknowledgement |
17 | 22 |
|
close the gap campaign |
17 | 6 |
|
acknowledgement of country |
13 | 22 |
|
welcome to country |
12 | 19 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
national sorry day |
57 | 19 |
|
aboriginal |
55 | 44 |
|
sorry day |
61 | 15 |
|
aboriginal and torres strait islander |
55 | 16 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
solutions that work |
9 | 34 |
|
the agency |
8 | 61 |
|
special administration |
7 | 47 |
|
free to air television |
6 | 51 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
close the gap |
24 | 1.54% |
|
community development |
31 | 0.33% |
|
indigenous business loans |
12 | 4.65% |
|
voice |
58 | 0.01% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 56.1% | |
| 54.8% | |
| 38.9% | |
| 25% | |
| Website | Referral Sites |
|---|---|
| 323 | |
| 226 | |
| 198 | |
| 81 | |
| 41 |
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