nhm.ac.uk Overview
Alexa Rank
52,907
Daily Pageviews per Visitor
1.8
Daily Time on Site
2:09
Bounce Rate
68.7%
Search Traffic
59.7%
Total Sites Linking In
8,855
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
China |
32.0% |
|
United States |
19.9% |
|
United Kingdom |
15.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
China |
21,735 |
|
United States |
25,457 |
|
United Kingdom |
5,106 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
dinosaur |
3.54% |
|
natural history museum |
3.36% |
|
dinosaurs |
2.26% |
|
natural history museum london |
2.08% |
|
wildlife photographer of the year |
1.99% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 332,234 | |
| 970,618 | |
| 1,253,014 | |
| 45,147 | |
| 210,637 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,780 | 150 | |
| 978 | 80 | |
| 56 | 36 | |
| 41 | 1,022 | |
| 20 | 21 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
natural world |
471 | 253 |
|
natural history museum |
417 | 216 |
|
fossil |
335 | 233 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
quetzalcoatlus |
45 | 39 |
|
pterodaustro |
39 | 18 |
|
dimetrodon |
38 | 38 |
|
hatzegopteryx |
38 | 25 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
quetzalcoatlus |
53 | 39 |
|
sauroposeidon |
58 | 23 |
|
elasmosaurus |
55 | 30 |
|
plesiosaurus |
59 | 34 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
different types of dinosaurs |
28 | 55 |
|
different dinosaurs |
27 | 59 |
|
mastodon vs mammoth |
22 | 74 |
|
different kinds of dinosaurs |
22 | 60 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
blue whale weight |
25 | 1.33% |
|
siberian unicorn |
23 | 2.14% |
|
chasmosaurus |
21 | 4.48% |
|
lucy fossil |
26 | 0.97% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 59.7% | |
| 58.1% | |
| 25% | |
| 13.6% | |
| Website | Referral Sites |
|---|---|
| 8.9 k | |
| 7.7 k | |
| 464 | |
| 160 | |
| 73 |
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