mod.gov.uk Overview
Alexa Rank
316,241
Daily Pageviews per Visitor
5
Daily Time on Site
23:01
Bounce Rate
21.2%
Search Traffic
4.6%
Total Sites Linking In
28
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
89.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
8,215 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
serve find forces jobs |
33.52% |
|
serve |
9.23% |
|
defence discount service |
8.63% |
|
defence discount |
7.91% |
|
job serve |
5.92% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 7,404,351 | |
| 696,153 | |
| - | |
| 4,151,318 | |
| 2,555,317 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 691 | 5 | |
| 129 | 57 | |
| 82 | 9 | |
| 30 | 1 | |
| 5 | 40 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
personal relationship |
0 | 0 |
|
armed forces |
0 | 0 |
|
service personnel |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
forces discount |
20 | 18 |
|
dds discount |
18 | 34 |
|
veteran gateway |
18 | 9 |
|
raf pension |
16 | 8 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
apple military discount |
59 | 36 |
|
military discount |
63 | 33 |
|
dds discount |
28 | 34 |
|
discount list |
63 | 5 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
defence discount service |
33 | 50 |
|
defence discount |
32 | 48 |
|
defence discount card |
30 | 10 |
|
defense discount |
28 | 42 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
defence gateway |
24 | 1.11% |
|
armed forces pension calculator |
14 | 2.08% |
|
my lifestyle |
16 | 1.5% |
|
defence learning environment |
8 | 4.92% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 28.6% | |
| 4.6% | |
| Website | Referral Sites |
|---|---|
| 437 | |
| 190 | |
| 188 | |
| 28 |
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