mckinsey.com.cn Overview
Alexa Rank
87,372
Daily Pageviews per Visitor
2
Daily Time on Site
1:49
Bounce Rate
62.2%
Search Traffic
53.9%
Total Sites Linking In
66
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
China |
92.5% |
|
Hong Kong |
5.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
China |
12,600 |
|
Hong Kong |
9,841 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
麦肯锡 |
34.25% |
|
麦肯锡行业报告 |
3.4% |
|
麦肯锡招聘 |
2.19% |
|
麦肯锡报告 |
2.16% |
|
麦肯锡咨询公司 |
2% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 22,888 | |
| 288,457 | |
| 72,478 | |
| 7,849 | |
| - |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
大数据报告 |
16 | 12 |
|
阿里研究院 |
14 | 12 |
|
大数据发展态势 |
14 | 8 |
|
腾讯智慧零售 |
14 | 5 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
高盛 |
67 | 32 |
|
百度 |
36 | 61 |
|
知乎 |
29 | 58 |
|
mackinsey |
78 | 20 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
bain & company |
10 | 66 |
|
taiwanese companies in china |
8 | 75 |
|
bain & company careers |
7 | 22 |
|
log insight vs splunk |
7 | 45 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
z世代 |
35 | 0.09% |
|
中国经济 |
28 | 1.22% |
|
麦肯锡咨询公司 |
14 | 3.97% |
|
制造业 |
14 | 3.65% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 53.9% | |
| 28.5% | |
| Website | Referral Sites |
|---|---|
| 676 | |
| 329 | |
| 66 | |
| 46 |
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