mcfarlane.com Overview
Alexa Rank
199,506
Daily Pageviews per Visitor
2.0
Daily Time on Site
1:37
Bounce Rate
50.0%
Search Traffic
40.6%
Total Sites Linking In
214
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
49.4% |
|
United Kingdom |
7.1% |
|
Canada |
5.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
38,993 |
|
United Kingdom |
55,193 |
|
Canada |
40,909 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
mcfarlane toys |
15.65% |
|
todd mcfarlane |
10.94% |
|
spawn |
6.82% |
|
mcfarlane |
4.86% |
|
fortnite toys |
0.89% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 435,515 | |
| 11,771 | |
| 196,845 | |
| 2,305,620 | |
| 73,201 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 3,075 | 31 | |
| 395 | 2 | |
| 120 | 46 | |
| 10 | 28 | |
| 8 | 16 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
hasbro |
0 | 0 |
|
action figures |
12 | 57 |
|
articulation |
31 | 11 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
neca pennywise |
18 | 23 |
|
online toy store |
18 | 23 |
|
nightmare before christmas jack skellington super deluxe vinyl figure |
18 | 12 |
|
foco bobbleheads |
18 | 9 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
funko pop |
29 | 55 |
|
neca |
51 | 42 |
|
kotobukiya |
62 | 41 |
|
hot toys |
59 | 45 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
mcfarlane toys store |
29 | 67 |
|
mcfarlane store |
25 | 58 |
|
online toy store |
18 | 58 |
|
action figure store |
17 | 49 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
ikora rey |
23 | 2.37% |
|
lucille bat |
26 | 1.43% |
|
hello neighbor toys |
18 | 3.42% |
|
fnaf lego |
16 | 3.2% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 40.6% | |
| 14.7% | |
| 14.3% | |
| 10.5% | |
| 9.4% |
| Website | Referral Sites |
|---|---|
| 769 | |
| 214 | |
| 41 | |
| 32 | |
| 8 |
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