matchbox.com.au Overview
Alexa Rank
659,508
Daily Pageviews per Visitor
1.6
Daily Time on Site
1:24
Bounce Rate
66.7%
Search Traffic
50%
Total Sites Linking In
31
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
30.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
32,949 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
matchbox |
8.76% |
|
coffee mugs |
3.55% |
|
buy coffee mugs |
3.16% |
|
insulated water bottle with straw |
2.96% |
|
coffee mugs australia |
2.87% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 382,947 | |
| 286,806 | |
| 467,053 | |
| 558,468 | |
| 130,447 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 35 | 10 | |
| 13 | 4 | |
| 7 | 6 | |
| 3 | 3 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
knives |
0 | 0 |
|
kitchenware |
1 | 6 |
|
shopping experience |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
casserole dish |
33 | 34 |
|
pasta machine |
30 | 35 |
|
steak knife |
30 | 28 |
|
davis & waddell |
30 | 10 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
wine glasses |
73 | 40 |
|
kitchen utensils |
73 | 38 |
|
chopping board |
70 | 31 |
|
kitchen accessories |
70 | 36 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
kitchen store |
28 | 61 |
|
kitchen chopping boards online |
28 | 49 |
|
maxwell & williams online shop |
25 | 49 |
|
wooden cheese boards for sale |
25 | 52 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
mundial take-a-part kitchen shears |
12 | 3.7% |
|
non stick cookware |
24 | 1.84% |
|
y. köyü ye'cüc me'cüc tek parça izle |
10 | 4.01% |
|
coasters |
43 | 0.11% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 50% | |
| 38.5% | |
| 34.2% | |
| 33.1% | |
| 30.2% |
| Website | Referral Sites |
|---|---|
| 109 | |
| 103 | |
| 31 | |
| 31 | |
| 11 |
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