lotame.com Overview
Alexa Rank
56,264
Daily Pageviews per Visitor
2.8
Daily Time on Site
3:43
Bounce Rate
61.0%
Search Traffic
60.6%
Total Sites Linking In
1,964
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
India |
15.5% |
|
Philippines |
15.4% |
|
United States |
7.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
India |
52,503 |
|
Philippines |
1,673 |
|
United States |
103,764 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
lotame |
4.26% |
|
analytics |
4.17% |
|
dmp |
4.08% |
|
first party data |
3.85% |
|
1p data |
3.67% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 364,735 | |
| 9,654 | |
| 120,590 | |
| 233,547 | |
| 128,381 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 256 | 2 | |
| 48 | 15 | |
| 10 | 3 | |
| 4 | 7 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
marketing technology |
0 | 0 |
|
digital advertising |
2 | 1 |
|
data collection |
2 | 1 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
live ramp |
22 | 27 |
|
bluekai |
21 | 36 |
|
krux |
20 | 32 |
|
blue kai |
20 | 22 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
customer data platform |
59 | 37 |
|
cdp marketing |
59 | 24 |
|
programmatic advertising |
61 | 44 |
|
supply side platform |
57 | 22 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
dmp vs dsp |
33 | 53 |
|
dmp companies |
33 | 61 |
|
dsp vs dmp |
31 | 53 |
|
market segmentation |
28 | 59 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
programmatic io |
31 | 0.41% |
|
target segmentation |
13 | 4.8% |
|
in market segment |
12 | 3.91% |
|
segmenting |
23 | 2.37% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 80% | |
| 60.6% | |
| 20% | |
| 15.1% | |
| 0% |
| Website | Referral Sites |
|---|---|
| 2.9 k | |
| 2 k | |
| 1.2 k | |
| 445 | |
| 111 |
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