lincoln.gov.uk Overview
Alexa Rank
911,460
Daily Pageviews per Visitor
3.4
Daily Time on Site
3:37
Bounce Rate
36.0%
Search Traffic
60%
Total Sites Linking In
239
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
94.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
17,051 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
lincoln |
8.33% |
|
lincoln uk |
6.86% |
|
lincoln city |
3.63% |
|
lincoln england |
3.03% |
|
lincoln parking |
2.48% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 2,244,968 | |
| 2,086,936 | |
| 365,679 | |
| 169,710 | |
| 364,305 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 8,528 | 12 | |
| 2,222 | 8 | |
| 207 | 11 | |
| 200 | 21 | |
| 170 | 9 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
high street |
18 | 14 |
|
county council |
10 | 17 |
|
north east |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
lincolnshire |
35 | 37 |
|
north lincolnshire council |
31 | 23 |
|
lincolnshire england |
27 | 25 |
|
grantham |
25 | 30 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
lincoln park |
63 | 43 |
|
lincon |
63 | 31 |
|
linclon |
9 | 18 |
|
half term |
56 | 20 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
market rasen |
19 | 51 |
|
lincoln christmas market |
19 | 38 |
|
market deeping |
18 | 47 |
|
bus pass online |
10 | 41 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
lincoln parking |
17 | 3.97% |
|
lincoln population |
17 | 2.26% |
|
lincoln lincolnshire |
15 | 2.7% |
|
lincoln city |
37 | 0.11% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 60% | |
| 51.9% | |
| 39.3% | |
| Website | Referral Sites |
|---|---|
| 1.2 k | |
| 353 | |
| 271 | |
| 239 | |
| 134 |
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